Often times I like to read about trends in the Marketing Industry. One of the topics for a few months now has been a recommendation for people and Corporations to move away from the term ‘Green’. I find this interesting because I was once told:
If you are looking for great ideas in advertising Real Estate, don’t look at what your competition is doing. Don’t even look at what anyone remotely related to the Industry is doing. Look at what the Pros are doing for the Large Corporations and then find a way to make it work for you.
The reasoning behind NOT using the term ‘Green’ is Thanks to the term being severely diluted by Greenwashing. It appears that certain Polls show that many Consumers Nationwide are in General are sick and tired of the term.
Which brings up some thoughts that have been discussed in the ‘Green’ Community- What terms do we use?
As I was just randomly thinking about this earlier I wondered if even the term ‘Eco Friendly’ should be considered as a questionable term also?
If you think about it, ‘Eco-Friendly’ is kind of getting diluted as well. Heck, we have ‘Eco-Friendly’ plastic bottles that are said to be solely because they use LESS plastic in making them! Not because they are by any means ‘Eco-Friendly’. I mean, it’s not like we would throw it in the yard and expect it to be Biodegradable or anything.
Another reason is, in many parts of the Nation people in General are feeling the pinch from the Economy and statistics show that the Majority of the population, when being used in the context of products, considers the term ‘Eco-Friendly’ to directly be related to a Higher Purchase Price. By that, it would seem that by Human Nature there would potentially be a large part of the population to NOT consider buying simply for that reason.
This brings up the question, What terms do we use? What terms are Consumers, Home Buyers- Anyone. What are they looking for? What can they relate with?
In terms of Real Estate, what is expected to describe a home? Sustainable-Durable-Lower Maintenance-
So now, I’m going to turn it over to you. When looking at products, what do you look for? What terms do you connect with that make you consider to either research it more or just purchase right away?
Any thoughts in general that you would like to share or discuss what puts up a Red Flag in your eyes?